Nuggets 25 Years Old

McDonalds is celebrating the 25th anniversary of the introduction of the nugget. There is a new fan site, here,  that is suitably tongue in cheek about the nugget. (The Nugget pledge anyone?)

What I like about this is simply that McDonalds are creating interest out of nothing. Or put another way, the birthday of the nugget means nada to anyone really, but McDonalds are using the opportunity to create some interest in the product - to make it relevant. This is not rocket science at all, but I am often amazed how companies do not make more of the assets they are sitting on.