CNN + Obama

CNN.com has created an online app that allows viewers to print a TV shirt with a CNN headline along with the time and date it ran. In this example the moment when CNN called the election for Obama, 11.04pm 11/4/08.

A tiny, but welcome new revenue stream. More importantly though, a smart way to extend the CNN brand, get some free marketing and keep CNN relevant. I like the thought that CNN does not just report and cover the news, but by doing so, CNN is the news. The brand that is the keeper of history.