T-shirts are clearly all the rage. Burger King have set up this new site that sells rather cool clothing branded with smart, fun BK elements. Clearly a fun way to connect with young, cool guys and girls. These people will be free adverts and cool ambassadors for the brand. BK will also make money selling this stuff - ads that pay for themselves, nice. Oh, and you can create your own custom looks as well. All very smart and engaging.
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