Saturday, October 4, 2008


It shocks me how bad a marketeer Microsoft is. Literally, hundreds of millions of dollars spent every year and there is not a single quality campaign, line or thought to remember. I know that sounds harsh, but really, the more money you spend, the more you deserve to be judged closely. 

The latest effort, Live without Walls is, supposedly, based upon the strategic thought that Apple runs a closed software system, and Windows is open. Really? This is the similar logic that John Mcain uses when he runs ads claiming Obama supports sex education for pre-schoolers. It may be true technically, but it is bullshit all the same - and people know it. The smarts of Apple system is that it works seamlessly. There may indeed be walls, but it does not feel like it. The fact that Zune does not work across the suite of other MS programs highlights the con job MS is pulling.  And it will not work. Another $100M wasted I fear.

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