Wednesday, October 15, 2008

King of Media

An interesting piece on the decline of Howard Stern within pop-culture since he shifted his show to satellite radio. The article does a fine job in explaining how his much smaller audience has resulted in smaller guests coming on the show, and his sidelining of influence. 

There  interesting things here for me is relevancy. For Stern, his message and style have not changed, but his audience has. So he is no less relevant personally, apart from he now clearly is less relevant to society. For Pop-culture brands you have to conect with a scale. Without tapping a nerve and combining it with enough volume of people, you become just another voice in the babble.

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