While in NY I attended a panel discussion on the Future of Media. It was a very good list of speakers, Cathie Black of Hearst, Randy Falco of AOL, Joe Uva of Univision. (My boss, Jeff Goodby, as well). In truth, there were a few to many people on the stage. I did like a couple of thoughts and phrases.
Susan Whiting, EVP of Neilsen, speaking about consumer behavior online said: "Older people believe in a right to privacy, younger people in a right to publicity".
Mark Cuban made a strong case for a looming digital shake-out. Simply put, there are a lot of sites that are subsidized. Google pays for YouTube. The minute Google decides that it can not monetize YouTube, is the minute they will have to shut it down or sell it.
All the panel, at the end, where asked for their synopsis of the biggest challenge or opportunity. I liked:-
"No single company can do it all. The question is how do you put stuff together"
and:-
"You need a balance between what is possible with what is practical".
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