How not to impress me!

Hi,

 

I got this email blast from ELLE magazine:

I find it so weird that a media owner chooses to celebrate their success by trumpeting how cluttered their property is. Good for them to be +10% in revenue, (not that I care or need to know), but as someone who has to evaluate each and every media vehicle, this is all wrong. I get that ELLE thinks this is a sign of vibrancy and momentum - marketeers are voting with their wallets. Still, the average time consumers spend reading an issue of ELLE is well under an hour, and that covers all the editorial and those staggering 420 pages of ads. Chest beating in this manner makes no sense.

Josh.