Sunday, January 25, 2009

Proud American - dumb brands

Flicking through the latest Portfolio, (one of the few magazines I take the time to read), I came across this hysterical nugget:

"Out of 175 films in wide release this year (2008), Proud American, a tribute to everyday Americans, came in dead last. The movie, financed by Wal-mart, Coca-cola and others grossed just $131,357 on 750 screens and wasn't released overseas".

I would love to be been in the room when the geniuses who green-lit this project at Wal-mart and Coke had to report back on its (lack of) success.

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